Conducted by NwSSU
, Started on 2023 -
Completed on 2023
Completed
Published
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This paper aimed to identify the reliability of the instrument to be used on the primary study on the extent of marketing mix (7Ps) practices of small and medium enterprises. A quantitative methodology was employed, and data were gathered from 58 respondents from small and medium enterprises in Catbalogan City. The data was analyzed using Statistical Package for Social Sciences (SPSS) version 31. The reliability tests for the seven constructs exhibited Cronbach’s alpha coefficients greater than 0.70, confirming the reliability of the instrument. In conclusion, the findings highlighted the instrument’s reliability in measuring the extent of marketing mix practices of small and medium enterprises, indicating its readiness in application during the primary research.