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Project Information

Category: Other Related Development Researches
Subcategory: Education

Defining Promotional Text: An Applied Genre Analysis

Conducted by SHC , Started on 2012 - Completed on 2013
Completed Published Copyrighted Total Page Views : 798 Total Likes : 185 Like

Inasmuch as applied genre analysis is starting to pay attention to the study of advertising for academic and teaching purposes , this study emerged with the goal of defining promotional texts (PTs) using Bhatia’s multi perspective model of applied genre analysis (2002). Specifically, this looked into the following: PTs’ communicative functions, their linguistic features, socio-cognitive strategies employed, and their distinctive characteristics.
The descriptive-qualitative research design was employed that provided thick description and explanation of PTs. The corpus of this study consisted of 400 authentic PTs of 10 different types such as print flyers of products and services. These flyers were subjected to textual and contextual analyses.
The findings highlight PTs’ distinctive characteristics other than the thick description of their communicative functions, linguistic features and socio-cognitive strategies employed. Conclusions drawn emphasize the relevance and implications of PTs distinctive features in research, in instruction and in the field of marketing and advertising.

Proponents
Raquel R. Sena, Ph.D.
Beneficiaries
ABComm Students and Faculty

BSBA Students and Faculty

SHC Academic Community
Fund Source
FAPE and Sacred Heart College
No. of Patents
1
No. of Utility Models
1
How to Cite
Sena. R. (2014). Defining Promotional Texts: Analysis . Philippine Normal University.,Manila.
Remarks
Completed, published and presented in Research Colloquia and Plena in the region

Agency Details

Sacred Heart College
1 Merchan Street, Lucena City
Phone: 042 7103888/042 7102505
Email: [email protected]