Conducted by BatStateU
, Started on 2016 -
Completed on 2017
Completed
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The study entitled “Promotional Strategies of Municipal Tourism Offices of District IV of Batangas Province”, aimed to determine the promotional strategies used of the municipalities of District IV. It is also aimed to determine the profile of the respondents in terms of age, sex, civil status, educational attainment, occupation and family income. Moreover it intends to find out the respondents Promotional Strategies of Municipal Tourism Offices of District IV of Batangas Province in terms of advertising, personal selling, sales promotion and public relation. Furthermore, this study has a firmed purpose of assessing if there is a significant difference on the assessment on the respondents when grouped according to their profile. The main objective of this study is to know the promotional strategies used in municipalities of District IV in promoting their municipality. Descriptive method was used by the researchers to describe and interpret the data through survey questionnaire; the researchers secured answers that set the question of the study. The researchers gather the relevant information, and facts needed and related in the present study. Moreover, they also collected their data by the use of reading books in the different libraries in Batangas City, journals, unpublished thesis, surfing the net and conducting interviews. The researchers have used statistical tools such as frequency and percentage, weighted mean, one way analysis of variance and independent sample t-test in order to analyze and interpret the results, including several important findings had been revealed. The findings revealed that most of the respondents are 16-20 years old and still single. In addition, the respondents are mostly female with 51.3 percent, for the educational attainment is 54.9 percent, for the monthly income 72.7 percent and for the occupation is none with 45.8 percent. The advertising is what the respondents considered most with composite mean of 3.22, sales promotion is the second to the highest composite mean, public relation is the third to the highest composite mean while personal selling got the lowest composite mean. Based on the result, the respondents differ on their assessment towards the Promotional Strategies in terms of Advertising, Personal selling and sales promotion when grouped according to civil status but the respondents do not differ on their assessment when grouped according to age, sex, educational attainment, occupation and monthly income. Lastly, in Public Relation it has no significant difference in their age, sex, civil status, educational attainment, occupation and monthly income. And lastly, the inputs maybe proposed to enhance the promotional strategies of municipal tourism offices.