Conducted by BIPSU
, Started on 2012 -
Completed on 2012
Completed
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The conventional modalities in technology transfer have been ameliorated using information
communication technology (ICT) so that farmers’ access to up-to-date agricultural
technologies could be as fast as the click of the mouse. We analyzed how technology transfer
modalities in the cyber-villages assisted by the International Rice Research Institute (IRRI)
contributed to adopting decision of rice farmers in Infanta, Quezon, Philippines. The study
involved 76 rice farmers from three local government unit (LGU)- and three non-government
organization (NGO)-managed barangays. The farmers were exposed to both ICT-based
and conventional techno-transfer modalities. Some of the ICT-based technology transfer
modalities were underutilized like the Pinoy Rice Knowledge Bank (RKB) and Nutrient
Management for Rice (NMRice) mobile. Conforming to the theory of diffusion of innovation
and influence, most farmers were early adopters because they wanted to see good results
and to increase yield. Their adopting decisions were influenced by intermediaries whom they
placed a high level of trust