Conducted by LNU
Completed on 2024
Completed
Published
Total Page Views : 42
Total Likes : 14
Like
The purpose of this study was to assess the effectiveness of Facebook as a Marketing Platform for Micro, Small, and Medium Enterprises in Abuyog, Leyte. Due to the outbreak of COVID-19 pandemic, business operations were greatly much affected. Thus, the researchers observedthat this is indeed a great problem for the business sector.Through observing the current trend of doing business these days with the use of social media, particularly Facebook, the researchers observed that there were MSMEs in Abuyog, Leyte which utilized Facebook Marketing Platform. Hence, the researchers would want to assess its effectiveness.The research method employed for this study was quantitative approach and it used Pearson-r correlation to determine the correlation of the variables under study. The research findings showed that the p-value was less than the significance level of 0.05. Thus, “there was a significant relationship between the status of sales and income, perceived usefulness, and extent of satisfaction to the extent of effectiveness of Facebook marketing platform.”This study concludes with practical recommendations from the researchers that all MSMEs in Abuyog, Leyte must adapt Facebook marketing in order to boost sales/income as this platform is effective.