Conducted by PIT
, Started on 2022 -
Completed on 2023
Completed
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This descriptive study delves into the practices of business owners who utilize mobile devices for uploading marketing content on social media. In the absence of marketing expertise, rural firms seek assistance in leveraging mobile phones for crafting and disseminating marketing content. The study employs purposive sampling, focusing on rural small enterprises in Palompon, Leyte. It analyzes survey data through frequency and percentage calculations based on "Yes or No" and "Multiple Choice" responses. The research reveals that rural business owners favor Facebook for marketing content distribution, with Canva and Capcut being instrumental in content creation. These findings underscore the potential of mobile apps and social media to enhance marketing efforts. To bridge the knowledge gap, seminars and training programs are recommended to enhance technology literacy among rural business owners and employees. Such initiatives can empower them to adeptly use mobile apps for marketing, enabling rural enterprises to effectively utilize social media platforms for sales and customer engagement.